A global FMCG company wanted to launch a new bottled water SKU - but without relying on traditional shrink film-based collation. They needed a fresh approach to secondary packaging that could match performance, stay within cost limits, and meet sustainability targets. All without heavy capital investment.
Objective
To eliminate reliance on shrink film in water collation through a packaging intervention that balances transit performance, cost efficiency, and carbon footprint without capital-intensive changes.
The Solution
Packfora explored 15+ combinations of formats across three levels of intervention:
Primary Packaging
Secondary Packaging
Integrated Primary + Secondary Systems
Business Impact
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Customer Satisfaction
Our approach validated the client`s internal R&D work - boosting confidence that they were on the right path for scale-up
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Due Diligence
We evaluated over 15 viable formats and recommended the best-fit solution based on performance feasibility and sustainability
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Speed to Market
Delivered insights within tight timelines - keeping the program on track without operational delays
Why It Matters
Global scale demands global order.
We transformed fragmented specs into a single source of truth — ready for what's next.