EPR Revolution: How Turning Packaging Compliance into Competitiveness Gives Brands an Edge

What is Extended Producer Responsibility (EPR) in packaging?

Extended Producer Responsibility (EPR) is a regulatory policy that makes producers, brands, importers, and manufacturers, financially and operationally responsible for the end-of-life management of the packaging they place on the market. Under EPR, producers pay fees into a system that funds collection, sorting, and recycling infrastructure. Fee levels are typically modulated by material type and recyclability, meaning packaging design decisions directly determine compliance cost.