We partnered with a $2.5B horticulture leader to design a packaging solution that did more than protect fruit-it built a habit. Inspired by the pillbox design, the 7-day fruit regimen pack helped consumers stay consistent, supported ESG goals, and moved from pilot to commercial rollout in just four months.
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Objective
To close the gap between public health recommendations and daily consumer behavior -through a packaging intervention that simplifies decision-making builds structure and drives consistent fruit intake.
The Solution
We created a behavior-first packaging format that enables action, not just access. Rooted in real consumer behavior, the format made healthy choices easy, visible, and repeatable.
Built for daily life
Sustainably made
Inclusive by design
Business Impact
Time to Market
From brief to shelf within 4 months
Consumer Validation
75% said the pack helped them remember to eat fruit daily
Scalability
Commercial rollout in Singapore with more markets planned
Why It Matters
Global scale demands global order.
We transformed fragmented specs into a single source of truth — ready for what's next.