Refill packaging

Sustainable packaging

innovations in 2020

With consumers getting more conscious about sustainability, brands and packaging companies are adapting to meet the demand for reducing ecological footprint. This means packaging needs to be a part of a more holistic process.

Last year, despite being a rough one, did not hold back sustainable innovations in packaging. There were many new products and packages on the shelves that made it to the list of top innovations from 2020. Here are some which stood out the most on sustainability front.

Johnnie Walker Paper Bottle Transforming the liquor bottles to reduce carbon footprint by upto 90%

According to one of the world’s largest alcoholic beverage companies - Diageo, collaboration is the way to go when it comes to tackling climate change and sustainable options.

It is set to launch a paper-based bottle for its Johnnie Walker whisky brand in 2021.

Diageo worked with venture company, Pilot Lite to create Pulpex, a company that will produce bottles from sustainably-sourced wood pulp, and invited others in non-competing industries to share the knowledge and take part, including PepsiCo and Unilever.

Pulpex claims its products will have a carbon footprint that is 90% less than glass, and the bottles are different to other types of pulp packaging because they do not have a plastic-based lining, which is harder to extract and recycle. Instead, the inside of the bottles will be sprayed with a coating to stop them from becoming soggy.

Key benefits of Johnnie Walker Paper Based Bottle vs Glass Bottle :

Sustainably sourced wood pulp

90% less carbon foot print than glass


Tide Eco Box – Light on environment, perfect for e-commerce

P&G, the manufacturers of Tide, joined forces with Amazon to revamp an iconic design. The Tide Eco-Box has been developed as a packaging solution,

specifically for both the online and the rapidly expanding environment friendly consumers.

The primary aim of the Tide Eco-Box was to create product packaging focused on servicing the growing online market but ultimately it turned out to reduce packaging waste.

This packaging optimization is a win-win for both the business with reduced cost and ease of shipping as well as for the environment.

Key benefits of Tide Eco-Box vs Plastic Box:

60% less plastic

30% less water

4 pounds lighter

Does not require secondary protective packaging

Maybelline’s FitMe® Matte + Poreless Foundation - Designed for millennials: minimal, modern and e-commerce friendly

The FitMe Matte + Poreless Foundation pouch was chosen by the IoPP for 2020 AmeriStar award in the Cosmetics Category.

Maybelline’s creative packaging redefines their traditional rigid glass bottle into a minimally packaged, on-the-go flexible pouch with custom spout suited for e-commerce retailers and requires no pre-shipping wrap. It is also tailored for professional use and is travel-proof.

The new pouch is 41% lighter than the glass bottle it replaced and adds up to 1.3 ounces of additional product while reducing the raw materials for packaging. The new spout was designed to run on the current filling machine without any modifications. This package also features one of the first applications of digital print for a spouted pouch in a clear, high-barrier form.

Key benefits of FitMe® Matte + Poreless foundation Pouch vs Glass bottle

Custom spout that requires no pre-shipping wrap in e-commerce

41% lighter than classical glass bottle

Travel proof

Stores 1.3 ounces more product

As we can see in above examples - sustainable packaging entails new materials finishes and manufacturing processes. With consumers demanding a bigger focus, and understanding on the environmental impact of a product, more and more brands are gearing up to cater to this emerging need in the coming years.

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Surbhi has experiences across customer relationship management, digital technologies & marketing. She is currently part of Packfora team supporting customer success & marketing initiatives.

Surbhi Chaudhari

Customer Success Consultant at Packfora LLP.