Refill packaging

Innovation & Sustainability Led Growth Plan

Leading Personal Care Brand

BRIEF TO PACKFORA ​

Deliver packaging innovation to meet global sustainability commitment with inclusion of PCR, while delivering cost savings and consistent product performance

PACKAGING INNOVATION

01

Designed an innovative multilayer Rigid plastics Jar

02

Developed a consumer-friendly Refill system

03

Sustainability mix framework for packaging application

PACKAGING DEVELOPMENT

01

Develop supplier network for executing the innovation

02

Scouting technology solutions (Mold and Manufacturing process innovation)

03

Develop a cost reduction matrix

Overall Benefits to the Business

Delivering to the global sustainability mission of the organisation by inclusion of upto 50% PCR

Reduction of fossil based packaging material up to 50% with increased use of PCR

Up to 20% cost reduction to enhance brand margin

Ecommerce-ready pack