Innovation & Sustainability Led Growth Plan | Leading Personal Care Brand

Refill packaging

Innovation & Sustainability Led Growth Plan

Leading Personal Care Brand

BRIEF TO PACKFORA ​

Deliver packaging innovation to meet global sustainability commitment with inclusion of PCR, while delivering cost savings and consistent product performance

PACKAGING INNOVATION

01

Designed an innovative multilayer Rigid plastics Jar

02

Developed a consumer-friendly Refill system

03

Sustainability mix framework for packaging application

PACKAGING DEVELOPMENT

01

Develop supplier network for executing the innovation

02

Scouting technology solutions (Mold and Manufacturing process innovation)

03

Develop a cost reduction matrix

Overall Benefits to the Business

Delivering to the global sustainability mission of the organisation by inclusion of upto 50% PCR

Reduction of fossil based packaging material up to 50% with increased use of PCR

Up to 20% cost reduction to enhance brand margin

Ecommerce-ready pack

Accelerated packaging enhancements for re-launch (2D + 3D) | Personal Care Start Up

Refill packaging

Accelerated packaging enhancements for re-launch (2D + 3D)

Personal Care Start Up

BRIEF TO PACKFORA ​

Personal Care Start Up approached Packfora to ensure premium packaging solutions for re-launching in an accelerated time frame of just 8 weeks.

PACKAGING CHALLENGES

01

Existing packaging lacks in brand and shelf impact.

02

Key design challenge - to cue premiumness, with strong roots in technical formulation.

03

Packaging material selection not adequately appealing for the consumers.

04

Only 8 weeks left for re-launch timeline recovery.

PACKAGING DESIGN SOLUTION

01

Analysed category codes for packaging design and developed new designs.

02

Creative graphics and packaging to set the brand apart - both in terms of positioning and individuality.

03

Seamless and creative 2D (pack graphics) + 3D (pack structure) solutions appealing to consumer sensibilities.

PACKAGING STRUCTURE

Identified a range of stock vendors with different alternatives on material & finishes for proposed pack designs.

Quick prototyping solutions to provide mock-ups of alternative designs to validate final selection.

Vendor selection and commercial negotiation support.

Overall Benefits to the Business

Winning pack design with unique brand values and better shelf impact.

Access to a wide ecosystem of vendors to quickly select the best structure for re-launch pack.

Seamless support across design (2D) & structure (3D) for packaging to ensure fast turnkey solution.

Re-launch plan on track with new and significantly improved packaging in just 8 weeks.

Identifying value proposition for growth opportunities | Plastics Packaging Vendor

Refill packaging

Identifying value proposition for growth opportunities

Plastics Packaging Vendor

BRIEF TO PACKFORA ​

A leading rigid plastics vendor engaged Packfora to understand and improve their equity with customers and their customer pitch process.

BUSINESS CHALLENGES

01

Gap in terms of understanding the requirements of key customers.

02

Not able to articulate their own strengths in context of customer needs.

03

Improve customer engagement process and further Institutionalize it internally.

04

Business image not in sync with industry leadership status as a supplier.

OUR SOLUTIONS

01

Designed a framework to understand customer needs in terms of innovation, supply chain efficiencies, agility and sustainability.

02

Helped in recognizing and focussing on newer technologies which may be of interest to specific customers.

03

Identified key manufacturing and process strengths which can be highlighted for business opportunities.

04

Developed a process to prioritize and improve the articulation of own strength while pitching to meet customer needs.

05

Value added coaching provided to the internal team while preparing and reviewing a pitch deck.

Overall Benefits to the Business

Improved value proposition and engagement with customers in growth opportunities.

Enhanced capability of the internal team to identify customer needs and pitch more effectively.

Highlighted capability and market relevant solutions in areas like PCR usage, innovative labelling and embellishments, local source of advanced pumps, etc.

Fresh communication with some large but dormant customers, increasing the share of spend.

Initial customer presentations led to select new offerings move towards pilot engagement stages.