Innovation & Sustainability led growth plan | Leading paper manufacturer

Business Envisioning | Sustainability

Innovation & Sustainability led growth plan

Leading paper manufacturer

BRIEF TO PACKFORA ​

A leading Indian paper manufacturer entrusted Packfora with the task of helping them build a strong pipeline of innovation for growth, centered around sustainability.

PACKAGING STRATEGY

01

Market sizing & analysis to identify multiple segments for innovation

02

Sustainability framework for current & future packaging applications

03

Facilitation of the innovation process for client stakeholders to generate idea portfolio

04

Market potential estimation and execution roadmap for shortlisted innovations

PACKAGING DEVELOPMENT

01

Identification of technical & performance specifications for current packaging

02

Development of alternate paper and enhanced paper-based innovations to replace current

03

Technical action standards for the identified new innovations

04

Identification of ecosystem partners to develop and pilot innovation

Overall Benefits to the Business

Structured understanding and analysis of market and segments

Opportunities spanning multiple segments - packaged food, food service, home & personal care

Accelerated development of new packaging offering ideas and their requirement specifications

Strong portfolio of sustainability led initiatives

Strong portfolio of sustainability led initiativesRoadmap for innovation led growth - over 10 key ideas with INR 300 Cr+ revenue potential

Accelerated packaging enhancements for re-launch (2D + 3D) | Personal Care Start Up

Business Envisioning | Personal Care | Sustainability

Accelerated packaging enhancements for re-launch (2D + 3D)

Personal Care Start Up

BRIEF TO PACKFORA ​

Personal Care Start Up approached Packfora to ensure premium packaging solutions for re-launching in an accelerated time frame of just 8 weeks.

PACKAGING CHALLENGES

01

Existing packaging lacks in brand and shelf impact.

02

Key design challenge - to cue premiumness, with strong roots in technical formulation.

03

Packaging material selection not adequately appealing for the consumers.

04

Only 8 weeks left for re-launch timeline recovery.

PACKAGING DESIGN SOLUTION

01

Analysed category codes for packaging design and developed new designs.

02

Creative graphics and packaging to set the brand apart - both in terms of positioning and individuality.

03

Seamless and creative 2D (pack graphics) + 3D (pack structure) solutions appealing to consumer sensibilities.

PACKAGING STRUCTURE

Identified a range of stock vendors with different alternatives on material & finishes for proposed pack designs.

Quick prototyping solutions to provide mock-ups of alternative designs to validate final selection.

Vendor selection and commercial negotiation support.

Overall Benefits to the Business

Winning pack design with unique brand values and better shelf impact.

Access to a wide ecosystem of vendors to quickly select the best structure for re-launch pack.

Seamless support across design (2D) & structure (3D) for packaging to ensure fast turnkey solution.

Re-launch plan on track with new and significantly improved packaging in just 8 weeks.

Identifying value proposition for growth opportunities | Plastics Packaging Vendor

Business Envisioning | Personal Care | Sustainability

Identifying value proposition for growth opportunities

Plastics Packaging Vendor

BRIEF TO PACKFORA ​

A leading rigid plastics vendor engaged Packfora to understand and improve their equity with customers and their customer pitch process.

BUSINESS CHALLENGES

01

Gap in terms of understanding the requirements of key customers.

02

Not able to articulate their own strengths in context of customer needs.

03

Improve customer engagement process and further Institutionalize it internally.

04

Business image not in sync with industry leadership status as a supplier.

OUR SOLUTIONS

01

Designed a framework to understand customer needs in terms of innovation, supply chain efficiencies, agility and sustainability.

02

Helped in recognizing and focussing on newer technologies which may be of interest to specific customers.

03

Identified key manufacturing and process strengths which can be highlighted for business opportunities.

04

Developed a process to prioritize and improve the articulation of own strength while pitching to meet customer needs.

05

Value added coaching provided to the internal team while preparing and reviewing a pitch deck.

Overall Benefits to the Business

Improved value proposition and engagement with customers in growth opportunities.

Enhanced capability of the internal team to identify customer needs and pitch more effectively.

Highlighted capability and market relevant solutions in areas like PCR usage, innovative labelling and embellishments, local source of advanced pumps, etc.

Fresh communication with some large but dormant customers, increasing the share of spend.

Initial customer presentations led to select new offerings move towards pilot engagement stages.

Develop strategy to enable sustainable packaging transition

Business Envisioning | Sustainability

Develop strategy to enable sustainable

packaging transition

BRIEF TO PACKFORA ​

The African Government Development Board & a Leading Development Agency approached Packfora to provide technical and industry expertise to enable sustainable packaging transition at country, region & industry level.

SCOPE OF ENGAGEMENT

01

Develop an outline of strategy to enable sustainable packaging transition at country, region & industry level.

02

Identify specific policy measures, investment opportunities and prospective investor partners to help drive shift to viable sustainable packaging solutions for local economy and region.

RESULTS DELIVERED

Identified current state of packaging material usage and policy implementation in the local economy.

Identified current state of packaging material usage and policy implementation in the local economy.

Outlined necessary policy framework including EPR, PCR and governance mechanisms for sustainable packaging transition in local economy.

Benchmarked current packaging to global standards required for export in specific industry segments. Identified relevant scale & technology solutions to enable more sustainable packaging structures and recycling in the local economy & region.

Identified potential investment partners in four key material and industry areas. Enabled introductions for development bodies to initiate investment promotion