Innovation & Sustainability led growth plan | Leading paper manufacturer

Refill packaging

Innovation & Sustainability led growth plan

Leading paper manufacturer

BRIEF TO PACKFORA ​

A leading Indian paper manufacturer entrusted Packfora with the task of helping them build a strong pipeline of innovation for growth, centered around sustainability.

PACKAGING STRATEGY

01

Market sizing & analysis to identify multiple segments for innovation

02

Sustainability framework for current & future packaging applications

03

Facilitation of the innovation process for client stakeholders to generate idea portfolio

04

Market potential estimation and execution roadmap for shortlisted innovations

PACKAGING DEVELOPMENT

01

Identification of technical & performance specifications for current packaging

02

Development of alternate paper and enhanced paper-based innovations to replace current

03

Technical action standards for the identified new innovations

04

Identification of ecosystem partners to develop and pilot innovation

Overall Benefits to the Business

Structured understanding and analysis of market and segments

Opportunities spanning multiple segments - packaged food, food service, home & personal care

Accelerated development of new packaging offering ideas and their requirement specifications

Strong portfolio of sustainability led initiatives

Strong portfolio of sustainability led initiativesRoadmap for innovation led growth - over 10 key ideas with INR 300 Cr+ revenue potential

Accelerated packaging enhancements for re-launch (2D + 3D) | Personal Care Start Up

Refill packaging

Accelerated packaging enhancements for re-launch (2D + 3D)

Personal Care Start Up

BRIEF TO PACKFORA ​

Personal Care Start Up approached Packfora to ensure premium packaging solutions for re-launching in an accelerated time frame of just 8 weeks.

PACKAGING CHALLENGES

01

Existing packaging lacks in brand and shelf impact.

02

Key design challenge - to cue premiumness, with strong roots in technical formulation.

03

Packaging material selection not adequately appealing for the consumers.

04

Only 8 weeks left for re-launch timeline recovery.