Home Care
Evolving the form of an iconic soap bar
Leading Home Care Company
Main Objective
A leading home care company approached Packfora to recreate the form of their soap bar by using existing infrastructure & supply chain systems for multiple markets across the globe
Scope of engagement
01
Generating concepts that align the brand key, user perception and insights
02
Providing relevant data and prototypes for multiple user tests
03
Alignment of design with supply chain & marketing requirements
04
Providing the 3D model data for final concepts for all SKUs and their weight variations
Our solutions
01
15 concepts shared; 3 concepts detailed; 2 concepts verified with manufacturing feasibility & 3D printed prototypes
02
Provided 3D models for 2 SKU’s with three weight variations
03
Provided 3D model with engineering detailing for consumer group discussions and testing
Overall Benefits to the Business
Size Perception:
15% increase in dimensions while maintaining the weight/volume
20% increase in size compared to main competition in category
Adherence to manufacturing feasibility while meeting the brand guidelines
